In order for big data to be utilized effectively and remain applicable moving forward, businesses must find ways to integrate it into an agile business strategy. Arielle Brown explains that the true value of big data is in the answers it gives not the data. Therefore the focus should be on the efficient retrieval, analysis and delivery of data-driven answers. Organizations must discover the best ways to filter huge amounts of data that come in from the Internet, social media and mobile devices; so they can deliver the information in real-time to the right person/team. Oliver Ratzesberger, Senior Vice-President of Software at Teradata says “without business results, big data is just a science project”. Satisfi not only helps companies address customer issues in real-time, it also gathers data for companies to form marketing strategies and prevent future issues.
Read the full article at forbes.com.