9 ways of gathering meaningful data about your customers

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When companies utilize big data, technology, and social media they often find that understanding consumers may not be as complex as they thought it might be. Although it may not be complex, it does require thoughtful analysis and dedication to the collection of meaningful data. Scott Gerber describes ways companies can measure and analyze data to better engage customers and ultimately increase sales. Gerber writes that in order to understand your costumers better you have to gain insight into how they think/behave. This post explains 9 ways companies can gather meaningful data about their customers and then use the data to perform more efficiently.

Read the full article at thenextweb.com.

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Three Best Practices For Executing On Big Data Strategy

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In this post David Kelly interviews experts to identify essential components that should be included in any big data strategy. In order to perform at optimal level, companies must view big data as a valued corporate asset, and be open to the impact the analysis of big data can have; dedicating resources and capital to manage it. Kelly writes how companies should use big data in conjunction with all of the other data they possess to accelerate innovation and create new business/service models. For example, by collecting a wide variety of customer interaction data, including social media interactions, organizations can leverage data to better understand the consumer. Dan Vesset, Vice President of Business Analytics and Big Data Programs for IDC, says that information about customer interaction and experience can help businesses improve customer retention and meet customer expectations.

Read the full article at forbes.com.

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Education: The Next Beacon Hotspot

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Technology impacts nearly all companies regardless the industry. Although you see it occurring most frequently in industries like retail and travel, recent innovations in digital and mobile technology are changing the way students learn and teachers teach. Schools should consider implementing new mobile/digital technologies for many reasons. A study done by Pearson Publishing Company found that, 92% of students believe tablets or smartphones could improve their learning experiences. Two ways institutions can do this is by using iBeacon technology, and the “Internet of Things” (IoT). Beacon technology can be utilized in many different ways in education; schools and universities can use them to make the learning experience more captivating and technologically advanced. In this post Neha Malilik discusses the ways schools can implement beacon technology to send push-notifications whenever students enter different departments, classrooms/lecture halls, sections of a lab or library, etc.

Read the full article at blog.mobstac.com.

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Big Data in a Waitless World – 3 Tips for Survival

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People have no idea how quickly information travels and the speed at which it travels is increasing everyday. According to Google, more information is created every 48 hours than had existed in the entire world from the beginning of time till 2003. Furthermore, Google would estimate that in just the time it takes to read one sentence, over 50 days’ worth of video was viewed on YouTube. This is why companies find themselves having a hard time keeping up. The truth is, in order for big data to be valuable companies must have the ability to analyze and process it; as Doug Balog puts it “waitlessly” (without lag). In this article, Balog gives companies 3 tips to surviving during the times of shattering big data.

Read the full article at linkedin.com.

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5 Crucial customer touch points of in-store personalization

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Some of the fastest growing trends in retail today include in-store personalization and cross-channel one-to-one shopper engagement. These trends have caused retailers to invest in finding more ways to better understand their shoppers. Stores today are constantly looking for ways to provide customized messaging and content for each individual. Jarno Martin describes how successful personalization includes both physical and digital elements, involving both technology and people. Jarno goes on to write how successful personalization requires data collection throughout the entire customer journey, and the utilization of these touch points:
• Mobile Applications: Serve as user interfaces between customer and retailer
• Store Personnel: Salespeople that provide educated, relevant and timely guidance
• In-store marketing: Physical and digital signage to present promotions or information
• Loyalty programs
• Targeted marketing campaigns: Utilizing different channels according to in-store customer behavior

Read the full article at linkedin.com.

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5 lessons in smarter mobile customer engagement

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Director of Media Industry Group at Nielsen, John Price, shares his tips for driving a richer consumer experience through mobile devices

The most effective customer engagement strategies use personalized technology to create social connections with customers.Technology has created a new digital landscape, which has paved the way for more effective ways to utilize mobile marketing. Over the last few years there has been tremendous growth in usage of mobile devices and smart phones. John Price, Nielsens’s director of Media Industry Group, says he expects smartphone usage to continue growing and predicts that personal ownership of smartphones will overtake ownership of laptops in the next two years. In this post Azadeh Williams presents five tips that companies can use to capitalize on the phenomenal growth of mobile usage.

Read the full article at cmo.com.

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2015: The Year Big Data Becomes Agile?

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In order for big data to be utilized effectively and remain applicable moving forward, businesses must find ways to integrate it into an agile business strategy. Arielle Brown explains that the true value of big data is in the answers it gives not the data. Therefore the focus should be on the efficient retrieval, analysis and delivery of data-driven answers. Organizations must discover the best ways to filter huge amounts of data that come in from the Internet, social media and mobile devices; so they can deliver the information in real-time to the right person/team. Oliver Ratzesberger, Senior Vice-President of Software at Teradata says “without business results, big data is just a science project”. Satisfi not only helps companies address customer issues in real-time, it also gathers data for companies to form marketing strategies and prevent future issues.

Read the full article at forbes.com.

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Adopting a Winning Social Strategy

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Aside from having a social media presence that utilizes multiple applications, organizations must have an in-depth social media strategy to ensure they are getting the most out of each channel. Small Business PR explains that every action a company takes on social media should add something to the marketing strategy as a whole. The goal for the social media strategy should go beyond gaining likes, retweets, and shares; social media can and should be used to improve website traffic, gain brand awareness, retain current customers, and increase sale leads. This post offers tips that will help strengthen any company’s social media strategy and also gives examples on how different channels can be used to help accomplish marketing goals.

Read the full article at entrepreneur.com.

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3 Other Social Media Platforms You Must Consider

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Brands that limit their social media presence to Facebook and Twitter are falling behind. In this post, Deborah Mitchell shares how Snapchat, Tumblr, and Instagram are pulling the social rug out from under conventional media. Each app presents an opportunity to target a niche set of customers and savvy social marketers are devising sophisticated strategies to take advantage of this. In this post Mitchell provides an inside look at Snapchat, Tumblr, and Instagram.

Read the full article at entrepreneur.com.

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Investors Swing For The Fences With $1B In Sports Tech Deals

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Technology is transforming not only the way athletes train for the game, but how fans follow their teams.Tech Startups are looking for ways to impact in many ways including: revolutionizing fan engagement, and creating smarter venues/stadiums. In this post Christine Magee describes how VCs are looking for tech startups that are impacting the intersection of sports, technology, and entertainment. In fact, investors have spent over $1 billion in venture deals for sports-related startups over the past year and everyone wants in on the action. Miles Clements of Accel says “sports tech is really all encompassing — initially you think sports is sort of a niche leisure activity, but the annual spend across all sports consumption is $145 billion”.

Read the full article at techcrunch.com.

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