Brands that limit their social media presence to Facebook and Twitter are falling behind. In this post, Deborah Mitchell shares how Snapchat, Tumblr, and Instagram are pulling the social rug out from under conventional media. Each app presents an opportunity to target a niche set of customers and savvy social marketers are devising sophisticated strategies to take advantage of this. In this post Mitchell provides an inside look at Snapchat, Tumblr, and Instagram.
Read the full article at entrepreneur.com.