5 lessons in smarter mobile customer engagement

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Director of Media Industry Group at Nielsen, John Price, shares his tips for driving a richer consumer experience through mobile devices

The most effective customer engagement strategies use personalized technology to create social connections with customers.Technology has created a new digital landscape, which has paved the way for more effective ways to utilize mobile marketing. Over the last few years there has been tremendous growth in usage of mobile devices and smart phones. John Price, Nielsens’s director of Media Industry Group, says he expects smartphone usage to continue growing and predicts that personal ownership of smartphones will overtake ownership of laptops in the next two years. In this post Azadeh Williams presents five tips that companies can use to capitalize on the phenomenal growth of mobile usage.

Read the full article at cmo.com.


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