Nearly all businesses have online platforms where consumers have access to their products and services. Customers today are free to share any information related to their experiences about the goods/services that they paid for. Steve Olenski talks about, how reviews can make or break a business. According to BrightLocal’s 2014 consumer review survey, almost 9 out 10 customers have looked to reviews to help make a decision about a brand in the last 12 months. Customer reviews influence purchase decisions, but can also increase sales, provide credibility to your brand, and build trust between the business and potential customers. Olenski goes on to describe 5 ways businesses can ensure customer reviews are being used as an advantage to improve customer interactions.
Read the full article at forbes.com.