Even ten years ago, no one could have predicted the speed and clutter of communications businesses face every day. As a result, every day it gets more and more difficult to get your marketing message out–let alone to the people you need to reach. As the environment has changed, tactics have too. And if your business hasn’t adapted, or is not prepared to, you’re going to be left behind as your competitors (or others) do. In this post, Adam Fridman explores some pretty compelling predictions for the coming year.
Read the full article at inc.com.