Online reviews are powerful and can be extremely influential. Consumers often trust online reviews more than traditional ads or direct marketing messages. Chris Campbell in this article, explains how online reviews provide a way to determine whether a local business is good or not, based on the opinions of those who’ve been there, done that. Campbell goes on to suggest ways to get online reviews started and how they can help strengthen a company’s online reputation, foster loyalty and attract new customers.
Read the full article at entrepreneur.com.