When companies utilize big data, technology, and social media they often find that understanding consumers may not be as complex as they thought it might be. Although it may not be complex, it does require thoughtful analysis and dedication to the collection of meaningful data. Scott Gerber describes ways companies can measure and analyze data to better engage customers and ultimately increase sales. Gerber writes that in order to understand your costumers better you have to gain insight into how they think/behave. This post explains 9 ways companies can gather meaningful data about their customers and then use the data to perform more efficiently.
Read the full article at thenextweb.com.