Aside from having a social media presence that utilizes multiple applications, organizations must have an in-depth social media strategy to ensure they are getting the most out of each channel. Small Business PR explains that every action a company takes on social media should add something to the marketing strategy as a whole. The goal for the social media strategy should go beyond gaining likes, retweets, and shares; social media can and should be used to improve website traffic, gain brand awareness, retain current customers, and increase sale leads. This post offers tips that will help strengthen any company’s social media strategy and also gives examples on how different channels can be used to help accomplish marketing goals.
Read the full article at entrepreneur.com.