The Gap Between Auto Dealers and Social Media

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Although social media can spark interaction between consumers and businesses; business owners and decision makers must decide how to best utilize social marketing to achieve corporate goals.Social media and networking outlets create an online forum for businesses to engage customers, reinforcing their message as part of a comprehensive customer journey. Vindu Goel in this article, interviews Matt Howell (GM of Hyundai) and finds how sales comes down to one basic principle: Treat your customers well, and they will sing your praises to friends and family.Regardless of the marketing tool, or medium used to reach potential clients, the goal should be to create personal relationships.

Read the full article at nytimes.com.

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6 Deadly Customer Service Blind Spots: How Many Do You Suffer From?

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For all companies, customer service is a battle that must be fought daily. This article sheds light on the areas that often get overlooked when customer service is concerned. Micah Solomon points to key customer service points that must be made priorities:
• Recognizing the most important customer service moments
• Reinforce customer excellence standards
• Put customer service recovery plans in place
• Align delivery timetables to match what the customer wants/expects
• Make effort to see the company the way consumers do

Read the full article at forbes.com.

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