Customer experience strategy: Chasing that 360-degree view

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How can companies remove data silos to get a full picture of their customers?

In this article Banafsheh Ghassemi explains, that although having call centers, social media channels, and other outlets for customer service are vital, the main goal should be creating a 360-degree view. What good is having multiple outlets for costumers to voice their opinions, complaints and concerns; if they are disconnected from one another? A disconnection between these outlets, may lead to unnoticed or unresolved issues with consumers, which makes for poor customer experiences. This article goes on to explain ways to create the 360-degree view of customer experience and how to strengthen your company’s ability to interact with its consumers.

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