Effective Customer Engagement Means Satisfying the Sharp Rise in Consumer Expectations

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As customers expect more and more, companies struggle to create meaningful engagements that differentiate them from their competitors. Brand Keys, a research and marketing consultation agency, recently conducted a study that found that consumer expectations have increased by 23% since last year. In this post James Loy explains, how customer engagement requires a high level of active involvement and how the successful companies today are the ones that are able to provide the kind of customer experiences that consumers now demand.

Read the full article at loyalty360.org.

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