How Beacons can help Malls offer Compelling Shopping Experiences

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Beacons are small Bluetooth, low energy appliances that are being used by malls, stadiums and events/trade-shows to create futuristic shopping and fan experiences; which appeals to the growing number of people that utilize mobile technology. Mobile technology significantly impacts purchasing decisions. In fact, a recent article in Business Insider, quoted Green Street Advisors (a real estate and REIT analytics firm) stating “15% of malls in the U.S. will fail to attract customers or will be converted into non-retail spaces within the next ten years”. Devika Girish describes how drawing in customers is becoming an uphill battle for most malls and then explains how beacons can be used to attract consumers.

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