“I Hear Voices” (VOC) Voice Of The Customer

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How do you get a good voice of customer (VOC) rating? Through customer service calls, companies can listen to customer’s feedback about their experiences with, and expectations for your products/services. By listening to and interpreting these calls, companies can find ways to improve the overall customer experience. U.S. companies lose upwards of $40 billion a year due to poor customer service. Therefore, there is much to be gained by improving customer service. ¬†Finding any way to tap into the mind of customers can help.

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