Technology has caused a shift in lead generation, making past approaches to attracting potential customers less effective. Today, customers are slow to trust and have short attention spans. Furthermore, Patrick McFadden explains how prospective customers arm themselves with ad-blocking tools and technologies that allow them to tune out any message that don’t interest them. The best way to attract new customers is to get people talking about your business and a positive customer experience is the new lead generation. A recent study has shown that 93% of customers will refer a business after a positive experience with the brand. In this article, McFadden describes how happy customers can be used as the most potent marketing assets.
Read the full article at business2community.com.