Relying on Product Reviews? Knowing How a Company Treats Its Customers Is Just as Valuable

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A brand’s customer interactions have become almost as important as the product itself. It may change consumers purchasing decisions if they switch their focus from not only reviews of a product, but also reviews of a company’s overall customer service practices. Knowing the service tendencies of a company may change a consumer’s opinion of the product, and prevent them from buying it. Customers tend to be more loyal to brands that provide hassle-free customer service interactions.

 

Read the full article at nytimes.com

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