Technology and Persuasion

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Persuasive technologies surround us, and they’re growing smarter. How do these technologies work? And why?

Everyday consumers send out billions of signals from the phones and tablets they use. Each signal can be collected and analyzed by companies to identify habits, tendencies and help understand how people make choices. In this post Nanette Byrnes explains how technology is opening doors for companies to take on the role of influencer. Companies are collecting data at rapid speeds and using this information to shape the habits of their users: exploiting the psychological underpinnings of how consumers make decisions. Byrnes goes on to describe how insights from psychological and behavioral economics can show how and why people make certain choices. These insights combined with digital technologies, social media, and smartphones, enable designers of websites, apps, and a wide variety of other products to create sophisticated persuasive technologies.

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