All companies need to make it a priority to understand customer-buying habits, their competitors, and the effect of changing demographics in the market in which they compete. CIO insight writes that a company’s ability to understand its customer behavior and the nature and speed of how those behaviors change, can make or break it. Marketing teams must find ways to utilize IT to enable predictive customer analytics that will help decision makers form strategies and implement change. Predictive analytics can be leveraged and used to identify patterns, discover buying habits, and forecast the likelihood of what consumers will purchase next.
Read the full article at cioinsight.com.