The clarity of definition: CRM, CE and CX. Should we care?

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In this post Paul Greenberg defines CRM, customer engagement, and customer experience in an attempt to clarify the difference between them. Although they are all paramount concerns for business strategy it is important to understand the differences between each and grasp how they can enhance each other. Greenberg says that although these terms are often used interchangeably and are related, they are different in meaning. Check out the rest of the article to see where the differences in these terms/strategies exist, but how although different they can be used to support and strengthen each other.

Read the full article at zdnet.com.

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