The Future of Shopping

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Imagine doing all of your shopping from home, and when you do have to go into a store there is a personalized shopper ready to wait on you, and somehow all of this is given to you at no added cost. As unbelievable as this may seem, it is already beginning to be brought to stores around the country. The future of retailing is being disrupted by the increasing need for a fast, easy, and personalized shopping experience. Retailers are able to communicate with customers through several channels, increasing the number of opportunities to generate a sale. Many retailers will need to completely change their strategy in order to adapt to this new structure.

Read the full article at hbr.org

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