The Gap Between Auto Dealers and Social Media

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Although social media can spark interaction between consumers and businesses; business owners and decision makers must decide how to best utilize social marketing to achieve corporate goals.Social media and networking outlets create an online forum for businesses to engage customers, reinforcing their message as part of a comprehensive customer journey. Vindu Goel in this article, interviews Matt Howell (GM of Hyundai) and finds how sales comes down to one basic principle: Treat your customers well, and they will sing your praises to friends and family.Regardless of the marketing tool, or medium used to reach potential clients, the goal should be to create personal relationships.

Read the full article at nytimes.com.

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