Modern devices and the speed at which information is exchanged, have created the need for instant gratification amongst consumers. Today, your customers gain instant feedback from devices and social media, which gives them the ability to instantly update videos, photos and status updates. Neil Patel writes how it’s important to understand that when consumers don’t get fulfillment, their psychological response is often anxiety or tension. One of the obvious and easiest ways to satisfy instant gratification is to do so with messaging. It is important that all companies recognize how to utilize digital marking and deliver instant gratification in effective ways.
Read the full article at entrepreneur.com.