In this post David Kelly interviews experts to identify essential components that should be included in any big data strategy. In order to perform at optimal level, companies must view big data as a valued corporate asset, and be open to the impact the analysis of big data can have; dedicating resources and capital to manage it. Kelly writes how companies should use big data in conjunction with all of the other data they possess to accelerate innovation and create new business/service models. For example, by collecting a wide variety of customer interaction data, including social media interactions, organizations can leverage data to better understand the consumer. Dan Vesset, Vice President of Business Analytics and Big Data Programs for IDC, says that information about customer interaction and experience can help businesses improve customer retention and meet customer expectations.
Read the full article at forbes.com.