“Simply ask yourself how you can make life easier for your customers.”
There has been lots of banter lately on improving customer experience by making the process effortless for the consumer. There is a good reason for this. It’s true and it works. In this article, Blake Morgan explains that we live in the period of options. Today there are more options for customers than at any point in history. For executives who understand today’s business reality of customer options customer experience is an emergency, not an afterthought. However today this is predominantly not the case.
Read the full article at forbes.com.