Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)

“…focus less on the individual technologies and more on how to rally all those technologies, in unison…”


Just because your business has an app does not mean you have a good digital strategy. Nordstom’s is so clever, it took three braniacs from Harvard Business Review to figure it out and distill it down for us regular folks. In this article Ross, Beath & Sebastian (not a law firm, imagine a jammin’ journalist rock band) delve into why Nordstom’s digital strategy is so good and what we can all learn from it.

Read the full article at hbr.com.


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